What Are You Really Good at? Find your Niche!
One of the best ways to help you decide what kinds of jobs might suit you is to ask yourself, and those around you, some questions related to who you are, your strengths and interests. Also think about what jobs are in demand and expected to continue growing even when you work from home and looking into any home business opportunity. Sound good? Here are tips to get you started;
ASK AROUND
A great way to find out more about yourself is to ask people you like, trust and respect what they think you’re best at. Why not make a list of people you can ask about the kinds of jobs they think might suit your strengths and personality, and why? They could be members of your family, a teacher or mentor or somebody else you’re close to. If you’re not sure how or what to ask about, here are some ideas to get you started.
DISCOVER YOUR PERSONALITY
Check out the module, 'Discover your personality' for tips on how to get a better understanding of what makes you tick. Thinking about your personality is a great way to start identifying the kind of jobs which could be a good match. LIST DOWN WHAT YOU DO
Over the course of a week, think about the 5 things you most enjoy doing and write them down. Challenge yourself to really think about why it is you like them.
For example: I have a blog that I update regularly with opinions, short stories and other bits and pieces I find around the web.
I set aside time in the week to write and find stuff to publish, then I schedule posts on social media that link to my site. In this instance, it’s clear that I like the idea of being organised, staying up to date with popular trends or culture, and works well alone. So think about the kinds of activities you enjoy, or naturally find yourself doing, is a great way to help identify your strengths and skills. LOOK FOR PATTERNS
Once you have answers from a few different places, highlight any areas that come up frequently, or character traits that lots of people have identified. Try asking yourself the same questions and compare the answers to see if you agree. The skills which come up most frequently will most likely be your strongest. You can use the 16 Personalities to match these up with potential careers and interest. KEEP AN OPEN MIND
Some of the answers and results you get might be surprising, or highlight aspects of your personality that you hadn’t considered. Don’t dismiss these. The idea is to get a better picture of yourself, and that includes the image you present to other people, as well as what you’re good at and things that you could improve. These unexpected qualities might lend themselves to an area of work that you had never considered before. Look at the required skills section on some job adverts and compare which ones you have. You will always be growing your skills so don’t worry if you don’t get complete matches.
SO WHAT IS YOUR POTENTIAL NICHE?
When creating small business marketing strategies, many entrepreneurs have a really hard time finding their niche. First of all, they are often reluctant to target a specific niche because they’re afraid of turning away business. They also struggle with how to go about finding a niche. The secret to finding your niche is understanding what a niche is, and why finding your ideal niche begins with YOU — not your target market.
Definition of Niche
There are many definitions of niche and target market, and the two are often used interchangeably. But there is an important distinction.
A target market is the group of people most likely to buy your product or service. They are the people to whom your product is being marketed. A niche adds another angle. A niche combines your target market (WHO) with the solution you are providing or the goal you are helping them achieve (WHAT). When you combine your “what” with your “who”, you have your niche.
How to Find Your Niche
Remember that people don’t buy a service or product, they buy a solution. And deciding what solution you will provide begins with understanding what you have to offer. You can’t be great at everything, but there is an area in which you have something special to offer — a unique skill or perspective or approach. What is unique about you and what you have to offer? What are your passions, skills, interests and expertise?
Once you have identified that, think about who could most benefit by what you have to offer. Who do you naturally attract? Who do you enjoy working with? Who are you passionate about helping? Those answers will lead you to your target market.
Remember, there is only one YOU, and you will ultimately attract those who find you compelling. Be true to yourself and you have the ability to help other people in ways that nobody else can.
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